Introducing our Refreshed Identity: Business Diplomacy for Competitive Economies

Message from the Executive Director

As Business at OECD (BIAC) is preparing for an active season of policy contributions this autumn, and in the spirit of renewal and forward momentum, I am delighted to share our refreshed visual identity.

Our new look highlights the essence of our mission: Business Diplomacy for Competitive Economies. It underscores Business at OECD’s unique position as the institutional business stakeholder to the OECD, ensuring that the voice of global business is heard, understood, and acted upon in policymaking.

This update is more than a change in design — it is a re-affirmation of our purpose. In a fast-changing global environment, we are committed to representing the interests of business at the highest level of international economic cooperation, providing evidence-based perspectives that help shape policies to enhance business’ contribution to economic growth, sustainable development, and societal prosperity.

This new visual identity is being rolled out with an updated logo, a refreshed website, a newly structured newsletter, and much more — all designed to better reflect our values and engage our stakeholders.

We look forward to continuing on this mission with all our members, partners, and stakeholders, advancing the dialogue between business and governments to deliver stronger market economies and greater prosperity. We thank our business network for the continued support and cooperation.